Guides · topic

Customers & retention

Second orders, RFM, lifetime value and the customers who are quietly leaving.

Customers & retention
How to get customers to order again: win the second order. Why it matters, when to ask for it, what to send, and how to tell whether it is working.
Customers & retention
Repeat purchase rate is the share of customers who come back and buy again. The formula, how to measure it the same way every time, and what moves it.

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