Guides
What we've learned running stores.
Practical guides on inventory, customers and recovering sales, with the numbers to check in your own store.
Customers & retention
How to get customers to order again: win the second order. Why it matters, when to ask for it, what to send, and how to tell whether it is working.
Recovering sales
Not every abandoned cart deserves a coupon. When a discount helps, when free shipping beats it, and how to size the offer without giving away margin.
Recovering sales
Yes, abandoned cart emails work. When they help, when they can’t, what makes them work better, and how to check what they add in your own store.
Customers & retention
Repeat purchase rate is the share of customers who come back and buy again. The formula, how to measure it the same way every time, and what moves it.
Inventory
Nobody decides to sell at a loss. It leaks in through stacked coupons, stale costs, and markdowns with no floor. Where to look, and how to fix it.
Store strategy
Redemptions say a coupon is popular, not profitable. Three questions tell the truth: did it create orders, what did it cost in margin, and who used it?
Inventory
Found the stock that isn’t selling? Four moves in order of margin kept: show it, bundle it, discount it in steps, recover what’s left. And stop buying it.
Inventory
When stock hits the reorder point, you order. The formula: daily sales × lead time + safety stock, with worked examples and a weekly routine.
Inventory
Sales velocity is how fast a product sells, in units per month, counted only over the months it was in stock. How to calculate it, and what to do with it.
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