Every product has its own page in Tendlio, with what to do about it next, its key figures, the units it sold each month, when its stock runs out, how shoppers reach it, and the price changes Tendlio has recorded. Open it when you want everything about one product in one place.
You will learn #
- How to open a product’s page
- What the next step and the figures at the top tell you
- How to read the monthly chart and the six-month forecast
- What the shopper numbers show, and what they leave out
Before you begin #
- Run an analysis first. Most of the figures come from your last analysis. If you added the product after it ran, the page says the product wasn’t in the last analysis, with a link that runs a new one. The monthly sales come straight from your orders, so they show either way.
- Keep storefront measurement on for the shopper numbers. The views, add-to-carts and purchases on the Insights page come from Tendlio’s storefront measurement: Measure views, clicks, add-to-carts and purchases, for your widgets and for every product, in the Storefront section of Settings → General. It’s on unless you’ve turned it off.
Open a product’s page #
- On Products & insights, click Insights under the product’s name. Clicking the name itself opens the product in WooCommerce.
- On the product’s edit screen in WooCommerce, click Open insights in the Publish box.
The buttons at the top of the page are Edit in WooCommerce, View on store, and Products & insights, which takes you back to the table. Under the product’s name you see its SKU and categories.
Read your next step #
The box at the top, Your next step, names the one thing worth knowing about the product, with a button when there’s something to do:
- Out of stock for N days, with what the product was bringing in each month before it ran out, and Open Restock.
- Back in stock since the last analysis, when WooCommerce has stock for a product your last analysis found sold out. Tendlio checks the stock each time you open the page, and the figures under this box stay as your last analysis saw them until the next one runs.
- Runs out in about N days when the stock covers 30 days or less at the pace Tendlio forecasts for the next 30 days, with Open Restock.
- You discounted it by N% or Auto outlet has it at N% off, with the date and Open Manual outlet or Open Auto outlet.
- A price test is running on it, with See the price test.
- Out of season right now, with the months the product sells in.
- No sale in N days, or It has never sold, with the value of the stock sitting in it and Discount it in Manual outlet.
- Selling slower than the rest of your catalog, with Discount it in Manual outlet. It still sells, so a better spot or a bundle is worth weighing against a discount.
- Shoppers open it but rarely add it to the cart, with the product’s views and add-to-carts over the last 30 days and Edit in WooCommerce. It’s the same rule as the list Worth a look: lots of views, few add-to-carts on the Views to sales report, and it shows only while Tendlio is counting views on your shop pages and your shop has had enough visits in those 30 days. Under the steps above it, except the two about a product that ran out, the same finding shows as a second line that starts with Also:.
- New here: you added it N days ago, which means it’s too early to judge the product.
- Not rated yet or Selling steadily, when there’s nothing to do.
Tendlio checks these in the order they’re listed, and the first one that fits is the one you see. So a product that’s out of stock shows the restock step, even if it had stopped selling before it ran out.
Read the figures #
Under the next step, a row of figures shows the product as your last analysis saw it: Price (with the sale price under it, when it has one), In stock, Cost, Margin, Profit / month, Stock value, Sales / month, Health, ABC class, Last sale, You added it and Supplier. These are the same figures as the product’s row on Products & insights.
In stock shows Not tracked when WooCommerce doesn’t count this product’s stock. When the cost is estimated from your average margin, it’s marked est., and a line under the figures says that the margin, profit and stock value are estimates too. They become exact once you enter the real cost: right away if you type it in the Products table, and at your next analysis if you enter it in WooCommerce.
Boost or hide the product #
Under the figures, Boost or hide has three buttons. Boost moves the product up for two weeks, on your shop and category pages and in the recommendation rows it already belongs to. Hide keeps it out of Tendlio’s recommendation rows. Normal ends a boost or a hide. Once a boost has run a full week, Boost or hide shows what changed during it.
Read the units sold by month #
Units sold by month shows a chart of the last 12 months and a table under it:
- The purple line is the units sold each month. Hover the chart to see a month’s number. When the product is more than a year old, a dashed gray line shows the same months a year earlier.
- A dashed purple line marks each month in which the regular price changed, for the six most recent changes. The prices before and after are in the table under What has happened to it.
- The table lists each month, its units, the same month a year earlier, and the change between the two. A dash means there’s nothing to compare with: the product sold nothing in that month a year ago, or you added it less than a year ago.
- The month still running counts from the 1st to today, and its year-earlier figure stops on the same day.
If the product is out of stock now, a line under the table says how long Tendlio has seen it out of stock: since which day, and how many of the last 365 days that is. Sales in the months it spent out of stock are lower, because shoppers couldn’t buy it.
Read what comes next #
What comes next is the six-month forecast, the same one that 6 mo opens in the Forecast 30d column on Products & insights:
- The first line says how many units the product sells a month. If it’s out of stock, that’s what it sold a month while it was in stock.
- The table gives each of the next six months an estimate under Expect to sell. The estimate is whichever is bigger: what the product sold in that month last year, or what it sells at today’s pace. The note beside each number says which one it is, last year or selling now. When last year never beat today’s pace, one sentence replaces the table and gives the monthly figure to plan on.
- The line under that says how long your stock lasts at those numbers: the month it runs out, that it covers all six months, or that you have none in stock right now. If WooCommerce doesn’t count this product’s stock, the line says Tendlio can’t tell when it would run out. This run-out month comes from the monthly estimates, so it can differ from the day count in Your next step, which uses the 30-day forecast.
- When the product needs restocking, Restock (suggested: N) opens the Restock page.
Read how shoppers move through it #
How shoppers move through it counts what shoppers did with this product on your store. Choose 30 days, 90 days or 365 days. Each period ends yesterday, because today isn’t finished yet.
- Seen in a list counts how often the product showed up in a list on your shop, such as a category page or a recommendation row.
- Product views counts visits to the product’s page.
- Added to cart and Purchases count what shoppers did next.
- View to cart and Cart to buy are the two steps as percentages. When few shoppers opened the product in the period, a line says to read them as a hint, and a longer period gives a steadier picture.
When any of the product’s sales in the period came through one of Tendlio’s widgets, a line names the widget that brought the most. The funnel counts what shoppers did on your store, and it isn’t split by where they came from. Where your orders come from is in the Marketing & profit report, which appears while Experimental features are on. See every product in Views to sales opens the same funnel numbers for your whole catalog.
Read what has happened to it #
What has happened to it starts with the product’s Outlet story, when it has one: the discount it carries now, the day Outlet put its price back, or that you changed the sale price Outlet had set, so Outlet stopped managing the product. A price test on the product gets a line too. Under that, a table lists the price changes Tendlio has recorded, newest first: when, whether it was the regular or the sale price, and the prices before and after. Tendlio records price changes from the day you installed it, so anything you changed before that isn’t in the table.
Why the page works this way #
The chart counts units, not money #
Units show whether shoppers still buy the product. If the chart showed revenue, a price increase could make a product that sells fewer units look like it’s growing.
The month in progress stops on the same day last year #
If you compared ten days of this month with all of last year’s month, every month in progress would look like a drop. Stopping both at the same day keeps the comparison fair.
Only regular price changes are marked on the chart #
A sale price comes and goes, and Outlet can change it every few weeks. Markers for every sale price would crowd the chart, so the chart marks the regular price, and the table under What has happened to it lists both.
Additional resources #
- How to use the Products table: the table you open a product’s Insights page from.
- How to decide what to restock and how much to order
- How to discount products yourself with Manual outlet
- Views to sales (where shoppers drop off)
- Forecast & “runs out in”
- How to boost a product, or hide it from recommendations
- Sales velocity
Frequently asked questions #
Why does the product page show no traffic source? #
Its funnel counts where shoppers met the product on your store, such as a category page or a recommendation row, and it isn't split by where they came from. Where your orders come from is in the Marketing & profit report.
Why do some months look low? #
If the product is out of stock now, a line under the table says since when and for how many of the last 365 days. The months it spent out of stock read low because there was nothing to sell.
Is the forecast just last year's sales? #
No. Each month's estimate is whichever is bigger: last year's sales in that month, or today's pace.