tTendlio
  • How it works
  • Why Tendlio
  • Pricing
  • Resources
    • Guides
    • Documentation
    • FAQ
  • Try Tendlio for Free
Try Tendlio for Free
  • How it works
  • Why Tendlio
  • Pricing
  • Resources
    • Guides
    • Documentation
    • FAQ
  • Try Tendlio for Free

Getting started

14
  • How to install Tendlio
  • What Tendlio does
  • What Tendlio can do for you automatically
  • How to check your tools on the Growth engine page
  • How to set up Tendlio with the Getting started guide
  • How to set up Tendlio and run your first analysis
  • How to compare your Dashboard numbers with earlier periods
  • How to choose and arrange your Dashboard cards
  • Understanding your scores
  • Where the scores come from
  • How to work through your to-do list
  • What your to-do list can catch
  • How to get a daily task from the Growth coach
  • How and when to re-scan your store

What the numbers mean

6
  • Product health colors (Fast / Steady / Slow / Dead)
  • ABC class (A / B / C)
  • Selling pace (Sales/mo)
  • Forecast & “runs out in”
  • AOV and gross profit
  • How Sales lift counts what Tendlio brought in

Inventory

13
  • How to use the Products table
  • How to read a product’s Insights page
  • How to boost a product, or hide it from recommendations
  • What the Inventory Score measures
  • How to decide what to restock and how much to order
  • Reading the Forecast page
  • How to set up Auto outlet to clear your dead stock
  • How to discount products yourself with Manual outlet
  • How to test a higher price on a best-seller
  • How to set up your suppliers and order from each one
  • How to use the Tendlio fields on a product
  • How to set up seasonal detection
  • If you also sell in a physical shop

Customers

11
  • What your customer segments mean
  • What the Customer Score measures
  • How to act on a customer segment
  • How to find and contact customers in the Customer list
  • How to send a campaign to your customers
  • How to welcome first-time buyers and nudge them to a second order
  • How to recover abandoned checkouts and carts
  • How to ask customers for a review after their order
  • How to thank your best customers with Customer recognition
  • Coupons the plugin creates (and cleans up)
  • How to build an email in the email editor

Storefront

9
  • How to show frequently bought together products on your product pages
  • How to suggest more products on your cart page
  • How Tendlio suggests a free-shipping threshold
  • How to show in-stock alternatives when a product is sold out
  • How to set up a Deals page and offer a free gift
  • How to sort your product listings by profit with Smart Product Sort
  • How to set up Recommended for you, Trending now, On-sale picks and 404 suggestions
  • Measuring what the widgets earn
  • Storefront widget positions and shortcodes

Email sending

4
  • How to set up email sending and switch it to Live
  • How to check that your emails reach the inbox (SPF, DKIM, DMARC)
  • Who you can email (consent, in plain words)
  • How sending works: waiting emails, the daily limit and email analytics

Reports

5
  • What’s in Reports
  • Views to sales (where shoppers drop off)
  • Are your discounts paying off? (Discount report)
  • How to read your Store summary and get it by email
  • How to track your net profit, CAC and ROAS

Settings & your data

7
  • How to give Tendlio your product costs
  • How to choose who can use Tendlio and how its menu looks
  • How to switch between Simple and Advanced mode
  • How to see your activity and cleared to-dos in History
  • Your data and privacy
  • How to use the System status page
  • How to contact support or send feedback

Troubleshooting & FAQ

13
  • The analysis looks stuck or is taking long
  • My numbers don’t match WooCommerce Analytics
  • Which orders count as a sale
  • Emails aren’t going out
  • Staging copies and moving your store
  • Tendlio isn’t recording product visits
  • A storefront widget doesn’t show up
  • Caching and optimization plugins: what to exclude for Tendlio
  • Cart recommendations show nothing
  • If a storefront feature is off, does it still load?
  • A score shows “-” instead of a number
  • A to-do I marked done came back
  • Starting over, or what happens if I uninstall
View Categories
  • Home
  • Docs
  • Troubleshooting & FAQ
  • Which orders count as a sale

Which orders count as a sale

4 min read

Tendlio decides whether an order counts as a sale by its status, and every sales figure uses the same list of statuses. Unless you change it, the list holds Completed, Processing and On hold, plus any status another plugin marks as paid.

What counts, and what never does #

  • The list means orders you’re going to fulfill. It doesn’t say whether you’ve been paid. Cash on delivery comes in as Processing with nothing paid yet, and a bank transfer waits in On hold until the money lands.
  • Five statuses never count: Pending payment, Failed, Cancelled, Refunded, and the draft WooCommerce keeps while a checkout is still open. They never appear in the list, so you can’t tick them.
  • Refunds: A partial refund comes off your revenue on the day you issue it, and the order still counts. An order you refund in full changes to Refunded, so it leaves your figures.
  • Review requests follow their own rule. They wait until you mark an order Completed, whatever the list says, because an order that counts as a sale may not have shipped yet.

Change which orders count #

The list is on Settings → General, in the section Which orders count as a sale. The section appears when your store has orders on hold, or statuses another plugin adds. If you don’t see it, your store has neither, so there’s nothing to choose.

  1. Open Tendlio → Settings → General, and scroll to Which orders count as a sale.
  2. Under Counts as a sale, tick the statuses that mean an order you’re going to fulfill, and untick the rest. Statuses another plugin adds carry a custom tag.
  3. Click Save settings.
  4. A message says Saved. Re-scan to apply it to your scores. Click Re-scan now next to it to update the numbers you already have, or wait for the weekly analysis.

Reports that read your orders directly, such as Reports → Revenue, count the new list as soon as you save. Numbers from the last analysis, such as selling pace, forecasts, your scores and your customer groups, change after the next analysis. Until then, the pages that show them say Some numbers on this page may be out of date.

Once you’ve saved the list, Tendlio counts exactly the statuses you ticked. If another plugin adds a status later, that status doesn’t join on its own, even when the plugin marks it as paid, so tick it once it appears in the list.

If you untick every status and save, Tendlio keeps Completed ticked, because with no status counted, every sales figure would show zero.

Should On hold count? #

Bank transfers wait in On hold until the money arrives. If your transfers often go unpaid, untick On hold. You can also leave it ticked and cancel the orders that never pay. WooCommerce doesn’t cancel an On hold order on its own, and once you cancel one, it drops out of your numbers.

If another plugin adds its own statuses #

A status another plugin adds counts on its own when that plugin marks it as paid, until you save your own list. Any other status doesn’t count until you tick it.

When orders sit in a status another plugin added and Tendlio doesn’t count, a notice at the top of the Dashboard gives the number of those orders and names up to three of the statuses. Click Review statuses in the notice to open the list, then:

  • If those are orders you ship, tick the statuses and click Save settings.
  • If a fraud or spam plugin parks suspicious orders there, leave them unticked and click Save settings.

Either way, saving stops the notice. It comes back only when a new status appears with orders in it. The × on the notice hides it for you alone.

If you switch off the plugin behind a status you ticked, the status stays on the list, ticked, with the note “The plugin that adds this status isn’t active right now. We keep counting it until you untick it.”

Why WooCommerce Analytics can count other orders #

WooCommerce Analytics counts every status except the ones under Excluded statuses, on Analytics → Settings: Pending payment, Cancelled and Failed, unless you’ve changed them. Refunded orders always count there. So a status another plugin adds counts in WooCommerce Analytics until you exclude it, and in Tendlio only once it’s on Tendlio’s list. My numbers don’t match WooCommerce Analytics covers the other differences.

Why Tendlio keeps a list of what counts #

A status Tendlio doesn’t know could mean anything: an order that’s been shipped, one that’s waiting for payment, or one a fraud plugin has set aside. If Tendlio counted every new status, a fraud plugin’s orders would land in your revenue, selling pace and forecasts. So a new status stays out until it’s on the list, and the Dashboard asks you about it instead.

Additional resources #

  • My numbers don’t match WooCommerce Analytics
  • How and when to re-scan your store: when your existing numbers pick up a change.
  • Selling pace (Sales/mo)
  • What your customer segments mean: which orders go into your customer groups.

Frequently asked questions #

Does Tendlio count cash on delivery orders? #

Yes. They come in as Processing, or as On hold when the order includes a download, and both count unless you change the list. The list is about orders you're going to fulfill, not about whether the money has arrived.

Why doesn't Tendlio count my custom status automatically? #

It counts a custom status on its own only when the plugin that adds it marks it as paid, and only until you save your own list. Any other status waits until you tick it, and the Dashboard tells you when orders sit in one.

Do I need to re-scan after changing the list? #

Reports that read your orders directly change right away. Selling pace, forecasts, your scores and customer groups change after the next analysis, so click Re-scan now in the message after you save, or wait for the weekly one.

Updated on September 28, 2026
My numbers don’t match WooCommerce AnalyticsEmails aren’t going out
Table of Contents
  • What counts, and what never does
  • Change which orders count
    • Should On hold count?
  • If another plugin adds its own statuses
  • Why WooCommerce Analytics can count other orders
  • Why Tendlio keeps a list of what counts
  • Additional resources
  • Frequently asked questions
    • Does Tendlio count cash on delivery orders?
    • Why doesn't Tendlio count my custom status automatically?
    • Do I need to re-scan after changing the list?
tTendlio

More profit from the WooCommerce store you already run.

Product

  • How it works
  • Why Tendlio
  • Pricing

Resources

  • Documentation
  • Guides
  • FAQ

Tendlio

  • About
  • Contact & support

Practical WooCommerce tips to help you sell more.

    An email when we publish a new guide, plus the news when Tendlio launches. Unsubscribe anytime. Privacy policy

    © 2026 Tendlio. Privacy Terms Refunds

    Cookie settings

    We'd like to use cookies to count visits and see how people use these pages. We set them only if you accept, and you can change your choice any time under Cookie settings.

    Functional Always active
    The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
    Preferences
    The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
    Statistics
    The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
    Marketing
    The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
    • Manage options
    • Manage services
    • Manage {vendor_count} vendors
    • Read more about these purposes
    Preferences
    • {title}
    • {title}
    • {title}