Tendlio and WooCommerce Analytics read the same orders, but they don’t always pick the same days, count the same orders or add up the same parts of each order. Go through the checks below, and stop at the first one that explains the gap.
Compare the same days #
Tendlio’s ready-made periods, such as 30 days on Reports → Revenue, count finished days and end with yesterday. The dates they cover are under the buttons. WooCommerce Analytics’ own periods, such as Month to date, include today, so today’s orders can be in WooCommerce’s figure and not yet in Tendlio’s.
To compare the same days, click Custom range on Reports → Revenue, enter the first and last day you picked in WooCommerce Analytics, and click Apply.
When an order is paid or completed on a later day #
In its Revenue and Orders reports, WooCommerce Analytics files each order under one of three dates: the day it was created, paid or completed. You choose which with Date type, under Analytics → Settings, and unless you’ve picked another one, it’s Date paid. Tendlio files every order under the day it was placed. So an order paid later than it was placed, such as a bank transfer that waited in On hold, can land on a different day in each tool.
To compare day by day, set Date type to Date created. Or compare a longer period. Only orders placed near its first or last day can be paid on the other side of that day, so over a longer period they’re a smaller part of the total.
Compare the same orders #
Tendlio counts orders with the status Completed, Processing or On hold, plus any status another plugin marks as paid, unless you’ve saved your own list under Which orders count as a sale on Settings → General. WooCommerce Analytics works the other way round. It counts every status except the ones under Excluded statuses, on Analytics → Settings, and those are Pending payment, Cancelled and Failed unless you’ve changed them. So:
- A status another plugin adds counts in WooCommerce Analytics until you exclude it there, and in Tendlio only once it’s on Tendlio’s list.
- An order you refunded in full has the status Refunded, which WooCommerce Analytics always counts, because its settings don’t let you exclude it. In WooCommerce Analytics, the order counts on the date Date type picks, and the refund comes off as a negative amount on the day of the refund. Tendlio never counts a Refunded order, so the whole order leaves Tendlio’s figures, its order count included. When an order and its refund fall in different periods, the two tools differ in both.
- A partial refund comes off on the day you issued it, in both tools.
To compare, make the two lists count the same statuses. Refunded orders stay a difference you can’t line up. Which orders count as a sale explains Tendlio’s list.
Compare the same part of each order #
The Revenue figure on Reports → Revenue and on the Dashboard takes off the tax you collected and keeps what customers paid you for shipping. WooCommerce’s Net sales leaves out both, so for the same orders and days, Tendlio’s Revenue is higher than Net sales by your shipping income. WooCommerce’s Total sales keeps both, so it’s higher than Tendlio’s Revenue by the tax you collected.
Sales lift counts its amounts without tax or shipping, the same way as WooCommerce’s Net sales. Some other Tendlio reports count other parts of an order, and AOV and gross profit lists which counts what.
Check which numbers come from the last analysis #
Some Tendlio figures come from the last analysis of your store, so they leave out orders placed since then:
- Sales/mo and the health colors on Products & insights
- your scores and your customer groups
- in Reports, Best sellers ranked by revenue per month, Categories, Margins and Out of stock
Last scan … ago, next to Re-scan store, says when that analysis ran. Tendlio runs one every week on its own.
Sales/mo is how many units a product sells in an average month while it’s in stock, over the last 12 months, so it won’t match the units WooCommerce shows for any one month. Selling pace (Sales/mo) explains how Tendlio works it out.
After you change a setting the analysis uses, the pages built on it say Some numbers on this page may be out of date. You changed a setting since the last analysis, so run it again. until the next analysis finishes.
Customer figures cover every order #
On Segments, the Customer list and customer profiles, a customer’s order count and spend cover every order they’ve placed with you that counts as a sale, with no start date. So a customer with three orders has three in total, not three this year. Those amounts also differ from Revenue: they are what the shopper paid you, tax and shipping included, because that’s what each customer spent with you, and a partial refund doesn’t come off.
If some orders are in another currency #
If your store takes orders in more than one currency, Tendlio’s money figures can leave out the orders in the other currencies, and a note on the page says how many it left out. On customer pages, spending adds every currency together as plain numbers instead, and a note there says so. Currencies in orders, under WooCommerce on Help → System status, shows the split.
If WooCommerce Analytics hasn’t caught up #
WooCommerce Analytics doesn’t read your orders the moment they come in. It copies them into its own report tables in the background. When Updates, under Analytics → Settings, is set to Scheduled, it copies them on a timer. The setting shows how often, and it’s every 12 hours unless your site has changed it. Until WooCommerce has copied your newest orders, its reports can miss them. Reports → Revenue in Tendlio reads your orders directly, so for those hours it can show more.
Tendlio’s Sales lift reads WooCommerce’s copy, so it waits for the same update. If HPOS (custom orders table) says on under WooCommerce on Help → System status, Tendlio’s count of the units each product sold waits for it too, in the analysis and in reports.
If WooCommerce’s figures look off for older orders too, WooCommerce has two tools for that: Clear analytics cache, under WooCommerce → Status → Tools, and Import historical data, under Analytics → Settings.
Additional resources #
- Which orders count as a sale
- AOV and gross profit: why the same orders show different amounts on different pages.
- What’s in Reports: which reports read your orders directly, and which come from the last analysis.
- Selling pace (Sales/mo)
- How Sales lift counts what Tendlio brought in
Frequently asked questions #
Why is Tendlio's revenue higher than WooCommerce's Net sales? #
Tendlio's Revenue keeps the shipping your customers paid, and WooCommerce's Net sales leaves it out. For the same orders and days, the difference is your shipping income.
Why does WooCommerce Analytics count more orders than Tendlio? #
WooCommerce Analytics counts every status you haven't excluded, including statuses other plugins add and Refunded orders. Tendlio counts the statuses on its own list and never counts a Refunded order.
Why aren't today's orders in Tendlio's reports? #
Tendlio's ready-made periods end with yesterday, so each one counts finished days only. Today's orders show up tomorrow, or in a custom range that ends today.