Sales lift adds up the sales Tendlio can trace back to its own work, such as a checkout that came back after a recovery email, or a recommended product that a shopper clicked and then bought. Part of the total is tied to specific orders and part is an estimate, and the Sales lift page shows the two parts apart, then each feature on its own card.
Where you see it #
The Sales lift page breaks the total down. In your WordPress admin, open Tendlio → Reports, then click Sales lift.
Once Tendlio has brought in any sales, the total also shows in three other places:
- On the Dashboard, Earned back sits next to At a glance. Hover over it to see what it counts, and click it to open the Sales lift page.
- Growth engine shows it under Automation status, with a link to See how it was counted.
- The Weekly summary email gives it in one line, with the part tied to specific orders and the estimate named separately.
The two parts of the total #
The Sales lift page opens with what Tendlio has brought in since you started using it, as two figures. The first, in large type, is what Tendlio directly brought in: sales tied to specific orders. The line under it adds the estimate, “plus an estimated … more it likely helped along”. Until Tendlio has any sales tied to specific orders, the page shows the estimate alone, with a line under it that says how it was measured. Before any sales at all, the page says there’s nothing to count yet.
These features count as directly brought in: in each one, Tendlio emailed the customer, and the order came soon after that email or used the code from it.
- Recovered abandoned checkouts: a shopper left a checkout and bought within 3 days of your first recovery email, the reminder.
- Welcome emails: orders placed within 7 days after the welcome email.
- Second-order nudges: orders placed within 7 days after the nudge.
These features count as an estimate:
- Email campaigns: extra sales from the customers you emailed, in the days after each campaign, above what the same customers were buying before it.
- Outlet discounts: extra units sold on discounted products, above how fast each product sold before its discount, counted at the discounted price.
- Repeat sales from won-back customers: later orders from customers a recovery email brought back, within 60 days of the order they came back for.
- Each storefront widget: recommended items that shoppers bought within 7 days of clicking them in that widget, counted at the item’s price in the order, after discounts.
They’re estimates because Tendlio can see that these sales came after the email, the discount or the click, but it can’t tell which of them would have happened anyway.
Important: Campaigns, the welcome and second-order emails, and repeat sales from won-back customers are measured from WooCommerce Analytics’ order data, so they need WooCommerce Analytics to be switched on.
One order, counted once #
Among the features that claim a specific order, one order is credited to one feature only. Campaigns and repeat sales are among them: they’re estimates, but Tendlio still works them out from specific orders. These features form a ladder, and when more than one could claim the same order, the one higher up gets it: first a recovered checkout, with the repeat orders that follow it, then a campaign, and last the welcome and second-order emails. If the shopper clicked one of the order’s items in a storefront widget before buying, the widget keeps that item’s amount, and the feature that claims the order gets the rest.
Outlet is measured differently and sits outside that ladder: it compares how fast a discounted product sold before and after its discount, so the extra units it reports can belong to orders another feature also claimed. The same sale can then count once in Outlet’s estimate and once for another feature.
What the amounts include #
Every feature except Outlet counts the goods in the order, after discounts, with no tax and no shipping. Outlet’s estimate is its extra units times the discounted price, so if your prices include tax, its figure includes tax too. Revenue in Reports keeps what customers paid you for shipping, so the same orders read higher there.
A result stays in the total #
While a campaign, a recovered checkout or an Outlet discount is still being measured, its amount can change, as orders come in or get refunded. Once it’s fully measured, Tendlio stores the result, so an old campaign or discount keeps its share of the total long after it’s over.
What the Sales lift page shows #
- Recent trend is a chart of the sales Tendlio brought in each day over the last 90 finished days, so the last point is yesterday. It only has storefront widgets and recovered checkouts in it. Everything else counts in the total and in the cards below, but not in the chart. The chart appears once a widget or a recovered checkout has earned something in those 90 days.
- Under Every way the plugin can earn, each feature has a card: its amount, how many orders, products or campaigns that amount comes from, a sentence that says what it counts, and a link. Widget cards and the Recovered abandoned checkouts card also have a small chart of the last 90 days, once they’ve earned something in those days. The cards that have earned something come first, the biggest amount at the top, then the ones that are on but haven’t earned yet, and last the ones that are off and haven’t earned.
- On the Recovered abandoned checkouts card, a line says how many of those orders came after the offer email, and how many after the reminder alone.
- Profit recovered from price fixes appears after you raise the price of a product that was selling below its cost, and counts the fixes from the last 12 months. It shows how much more you earned on the units sold since each fix, and it’s kept apart from the sales above, because it’s profit on units you sold, not extra sales.
What a card’s status means #
- Running: the feature is on and has brought in sales.
- On, nothing yet: the feature is on, but no sale has landed yet. The cards for campaigns, the welcome and second-order emails and repeat sales also stay at this status while WooCommerce Analytics is off.
- Turned off: the feature is off, and the card names the step that’s missing. An email feature counts as on only once its email is switched on and sending is Live. A feature that’s off keeps what it earned while it was on.
- On, not placed yet: the widget is on, but its shortcode isn’t on a published page yet.
- On, but hidden: the widget’s own switch is on, but it lives in the Experimental area, which is off.
- On, in preview: Outlet is planning its discounts without changing any prices. It can earn only once you switch it to Live.
- On, but not showing: Tendlio hasn’t seen the widget load on your pages lately. Some themes and page builders skip the spot it uses, and the card names the shortcode to place instead.
- Showing, but not measured: the widget shows, but its figures aren’t reaching Tendlio. A note above the cards says what to check.
- Retired: Tendlio no longer has this widget. What it earned while it ran stays in your total.
Additional resources #
- Measuring what the widgets earn
- How to recover abandoned checkouts and carts
- How to set up Auto outlet to clear your dead stock
- How to send a campaign to your customers
- A storefront widget doesn’t show up
- My numbers don’t match WooCommerce Analytics
- Do abandoned cart emails work?
Frequently asked questions #
Why is Earned back higher than the figure Tendlio directly brought in? #
Earned back adds the estimate to the sales tied to specific orders. The Sales lift page shows the two parts apart.
Why doesn't the Recent trend chart add up to the total? #
The chart only has storefront widgets and recovered checkouts, and only the last 90 finished days. The total counts every feature since you started.
Why does Sales lift show less than Revenue for the same orders? #
Sales lift counts the goods in those orders, with no tax and no shipping. Revenue in Reports keeps what customers paid you for shipping.
A feature is switched on, so why is its card at 0? #
Read the card's status. On, nothing yet means no sale has landed yet. An email feature also needs sending switched to Live, and a widget needs to show on your pages. Campaigns, review rewards, the welcome and second-order emails and repeat sales also need WooCommerce Analytics.