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Try Tendlio for Free
  • How it works
  • Why Tendlio
  • Pricing
  • Resources
    • Guides
    • Documentation
    • FAQ
  • Try Tendlio for Free

Getting started

14
  • How to install Tendlio
  • What Tendlio does
  • What Tendlio can do for you automatically
  • How to check your tools on the Growth engine page
  • How to set up Tendlio with the Getting started guide
  • How to set up Tendlio and run your first analysis
  • How to compare your Dashboard numbers with earlier periods
  • How to choose and arrange your Dashboard cards
  • Understanding your scores
  • Where the scores come from
  • How to work through your to-do list
  • What your to-do list can catch
  • How to get a daily task from the Growth coach
  • How and when to re-scan your store

What the numbers mean

6
  • Product health colors (Fast / Steady / Slow / Dead)
  • ABC class (A / B / C)
  • Selling pace (Sales/mo)
  • Forecast & “runs out in”
  • AOV and gross profit
  • How Sales lift counts what Tendlio brought in

Inventory

13
  • How to use the Products table
  • How to read a product’s Insights page
  • How to boost a product, or hide it from recommendations
  • What the Inventory Score measures
  • How to decide what to restock and how much to order
  • Reading the Forecast page
  • How to set up Auto outlet to clear your dead stock
  • How to discount products yourself with Manual outlet
  • How to test a higher price on a best-seller
  • How to set up your suppliers and order from each one
  • How to use the Tendlio fields on a product
  • How to set up seasonal detection
  • If you also sell in a physical shop

Customers

11
  • What your customer segments mean
  • What the Customer Score measures
  • How to act on a customer segment
  • How to find and contact customers in the Customer list
  • How to send a campaign to your customers
  • How to welcome first-time buyers and nudge them to a second order
  • How to recover abandoned checkouts and carts
  • How to ask customers for a review after their order
  • How to thank your best customers with Customer recognition
  • Coupons the plugin creates (and cleans up)
  • How to build an email in the email editor

Storefront

9
  • How to show frequently bought together products on your product pages
  • How to suggest more products on your cart page
  • How Tendlio suggests a free-shipping threshold
  • How to show in-stock alternatives when a product is sold out
  • How to set up a Deals page and offer a free gift
  • How to sort your product listings by profit with Smart Product Sort
  • How to set up Recommended for you, Trending now, On-sale picks and 404 suggestions
  • Measuring what the widgets earn
  • Storefront widget positions and shortcodes

Email sending

4
  • How to set up email sending and switch it to Live
  • How to check that your emails reach the inbox (SPF, DKIM, DMARC)
  • Who you can email (consent, in plain words)
  • How sending works: waiting emails, the daily limit and email analytics

Reports

5
  • What’s in Reports
  • Views to sales (where shoppers drop off)
  • Are your discounts paying off? (Discount report)
  • How to read your Store summary and get it by email
  • How to track your net profit, CAC and ROAS

Settings & your data

7
  • How to give Tendlio your product costs
  • How to choose who can use Tendlio and how its menu looks
  • How to switch between Simple and Advanced mode
  • How to see your activity and cleared to-dos in History
  • Your data and privacy
  • How to use the System status page
  • How to contact support or send feedback

Troubleshooting & FAQ

13
  • The analysis looks stuck or is taking long
  • My numbers don’t match WooCommerce Analytics
  • Which orders count as a sale
  • Emails aren’t going out
  • Staging copies and moving your store
  • Tendlio isn’t recording product visits
  • A storefront widget doesn’t show up
  • Caching and optimization plugins: what to exclude for Tendlio
  • Cart recommendations show nothing
  • If a storefront feature is off, does it still load?
  • A score shows “-” instead of a number
  • A to-do I marked done came back
  • Starting over, or what happens if I uninstall
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  • A score shows “-” instead of a number

A score shows “-” instead of a number

4 min read

A dash means Tendlio can’t give that score a fair number yet. The sections below go through each reason, what the page says about it, and what you can do.

Where to find the reason #

  • On the Dashboard, and under Store health on the To do page, the score’s card can show a line under the dash. Not every reason has one.
  • Under each score’s breakdown, a note gives the reason every time. The Inventory Score’s breakdown is near the top of Products & insights, under See next steps. The Customer Score’s is near the top of Segments, under See customer details.

If more than one reason applies, the note names one of them. Once you fix it and run an analysis, the note can move on to the next one, for example from cost prices to stock quantities.

No analysis has finished yet #

The card says Not scanned yet. The scores come from an analysis of your store, so run one with Re-scan store, at the top of the Dashboard or the To do page, or wait for your first analysis to finish.

Too few orders in the last year (both scores) #

The note says “Your store hasn’t had enough orders in the last year for a fair score.” With so few orders, a product that stopped selling or a customer who stopped buying looks the same as a quiet month, so a number would mislead you. There’s nothing to fix: the score fills in at the first analysis after your store has had enough orders.

Inventory Score: too few cost prices #

The note starts with Score locked. Without cost prices, Tendlio can’t put a value on your stock, and most of the Inventory Score is about the money in it. The card shows the dash without a line, and your to-do list shows Fill in cost prices to see your Inventory Score.

  1. Open Settings → General → Costs & profit.
  2. Under Average gross margin % (turns on the Inventory Score), type your usual margin, and save. Tendlio then estimates the cost of each product that has no cost price. You can add cost prices to your products instead, or later.
  3. Run an analysis with Re-scan store.

If WooCommerce’s own cost field is switched off on your store, the note says so and tells you where to switch it on.

Inventory Score: too few stock quantities #

The note starts with Score on hold, and the card says “On hold: most of your products don’t track a stock quantity.” Most of the score is about the money in your stock, and without a quantity there’s nothing to count. On each product’s Inventory tab in WooCommerce, check Track stock quantity for this product (next to Stock management) and fill in the Quantity, then run an analysis.

Inventory Score: no sales yet #

The note says “Not enough sales yet to score your inventory.” The score needs sales to tell which products sell and which don’t. It fills in at the first analysis after orders start coming in.

Inventory Score: Tendlio couldn’t read your sales #

The note says “We could not read your sales while scoring your inventory, so the score is on hold.” Something went wrong while that analysis counted your sales. It’s a read error, not a sign of anything wrong with your orders. Run another analysis. If the note comes back, open Help → System status, look at Recent errors, and send them to us through Contact support.

Customer Score: not enough history or recent activity #

The note says one of these, and the card’s link opens your customer segments, which work without the score:

  • “Not enough customer history for a reliable score yet.” Your store hasn’t been selling long enough, or to enough customers, to judge how often they come back.
  • “Not enough measurable customer activity for a reliable score yet.” Your store has order history, but too little recent customer activity to judge it fairly.

There’s nothing to fix in either case. The score fills in at an analysis once more customers have ordered.

One part of a score shows a dash #

A part of a score can show a dash while the score itself has a number. The line under that part says why, for example that Long-term retention needs a full year of order history, or that too few customers have gone quiet yet to measure Won back. The score is worked out from the parts that have a number, and the part with a dash fills in on its own once there’s enough to measure.

A dash on the Views to sales report #

The dash means there’s no rate to work out. Hover over the dash, or over the ? next to a total’s name, to see why: nothing was recorded in that period, the product has too little activity for a rate, or a later step outnumbers the one before it, for example because shoppers add to the cart straight from category pages without opening the product.

Why Tendlio shows a dash #

A score built on too little data would jump with every quiet week, and a low number would send you fixing a problem your store doesn’t have. So the score waits, and the note tells you whether there’s something to fill in first.

Additional resources #

  • Understanding your scores: what each score looks at, and how to read the breakdown.
  • What the Inventory Score measures: the four parts, and when the score waits.
  • How to give Tendlio your product costs: cost prices and the average margin.
  • Views to sales (where shoppers drop off): what each rate means, and why a rate can be missing.

Frequently asked questions #

Why is my Inventory Score missing? #

The note under the score's breakdown on Products & insights names the reason. If it starts with Score locked., the fix is cost prices: set an average margin under Settings → General → Costs & profit, or add cost prices to your products, then re-scan.

Can I get a score for a new store? #

Not until the store has had enough orders for a fair score. Your customer segments and product lists work in the meantime, and the scores fill in at an analysis once there's enough data. The Inventory Score also needs cost prices, or an average margin, and stock quantities.

Updated on October 5, 2026
If a storefront feature is off, does it still load?A to-do I marked done came back
Table of Contents
  • Where to find the reason
  • No analysis has finished yet
  • Too few orders in the last year (both scores)
  • Inventory Score: too few cost prices
  • Inventory Score: too few stock quantities
  • Inventory Score: no sales yet
  • Inventory Score: Tendlio couldn't read your sales
  • Customer Score: not enough history or recent activity
  • One part of a score shows a dash
  • A dash on the Views to sales report
  • Why Tendlio shows a dash
  • Additional resources
  • Frequently asked questions
    • Why is my Inventory Score missing?
    • Can I get a score for a new store?
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